As we complete one half of the year, there have been introductions to some of the most desired updates and features, and some great innovations.
Likewise, June also came with some exciting updates like Twitter’s new profile card to Google bringing search results to life.
Here are 18 new updates and features in digital marketing, for the month of June!
Twitter Tests a New Mini Profile Card Alert For New Follows
Twitter is coming up with an update of testing profile cards for new followers. Whenever someone follows you, Twitter will show you their profile card which will include a brief profile of them. This, in turn, will give you a context about your new follower. Also, this will help you if you want to follow back.
Twitter Launches ‘News Alerts’ Feature
In addition to profile cards, Twitter recently introduced another update- a push notification feature. The tweeting platform keeps sending push notifications about the Cricket World Cup 2019 and its key happenings. This update rolled out in India.
The notifications come up in sports, entertainment or current affairs. This helps in staying more connected to what’s happening around the world.
As explained by Twitter:
“In India, [we] recently launched a push notification feature, where the platform occasionally pushes personalized news notifications in sports, entertainment or current affairs so people can stay more connected to what’s happening in their world. By tapping on this notification, users will be taken to a Twitter Moment about the breaking news topic. People will be served these notifications based on their interests via a combination of work by Twitter’s curation team and algorithms. The curation team includes a number of former journalists and people who used to work in newsrooms. Any user can turn off these notifications by visiting their settings and toggling to turn off the feature.”
Google Brings Search Results to Life with its new update
Out of all the new updates, Google is coming up with another interesting feature.
It is now adding new 3D images and AR overlays into selected search results. Hence, enabling searchers to get a new viewpoint on animals, objects and more.
Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads
Instagram is incorporating branded content posts into the brand’s advertising strategies.
Branded content ads will allow advertisers to promote these Instagram posts just like any other ad, increasing the opportunities for reach and engagement, apart from their existing followers.
As explained by Instagram:
“Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to interact with creators. With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact.”
Instagram Adds On-Screen Lyrics to Music Stickers
Amongst their many updates, Instagram is officially launching its new music stickers.
These stickers come with lyrics, which displays on the screen, enabling users to sing along.
This might help Instagram repel rising competition from TikTok, which has become popular among younger audiences because of its short, music-themed videos.
TikTok is Testing New Ad Targeting Options
After gaining huge popularity amongst the younger audience, Tik Tok is all set to pitch in advertisers.
The app is in talks with advertisers for a new-interest based targeting option.
This will enable brands to reach specific subsets of the platform’s young audience in order to maximize the performance of their promotions.
Snapchat is Working on a New ‘Join Group Chat’ Sticker
Out of all the exciting updates, Snapchat is also testing a ‘Group Chat Sticker’ feature which will enable users to add to their Snaps.
The viewers will be able to tap on to quickly join a private group discussion via Chat.
Twitter Adds New Account Switching Option on its Web Version
Just like Instagram, Twitter also introduces the account switching option. Although, this feature is available on its web version, and within Twitter Lite.
This will definitely ease the work of social media managers as now they can work on multiple accounts, hassle-free.
Here’s how you can manage multiple accounts:
Add another account to your profile.
Once you’ve added another account, you can then switch between them by long pressing on your profile icon, or tapping on your avatar in the top menu, then tapping on the linked account.
LinkedIn Adds Video Within Messaging
Off late, LinkedIn is introducing heaps of new updates.
With the rise in video trend, LinkedIn is also adding a new option to record video clips with its messaging process.
Videos are a huge success on LinkedIn. According to LinkedIn’s own stats, its users are 20x more likely to share a video on the platform than any other type of post.
This, in turn, provides another way to make your messaging stand out on the platform.
LinkedIn Officially Launches Photo Tagging
LinkedIn is now letting people tag others to their photos. This option was rolled out to a few users in Apri, but it’s now officially launched and available to everyone.
LinkedIn Has Moved The Messaging And Post Buttons For Easy Access
Alongwith the other updates, LinkedIn is also moving the messaging and post buttons within the app.
It will now be easier to post or message from anywhere in the mobile app. The post button now has a new home in the bottom centre of the screen. While the message button lies in the top right corner.
The new placement ensures that users can engage faster and browse through the app easily. This, in turn, will help boost in-app activity.
“It’s now easier to post or message from anywhere in the mobile app. The post button has a new home in the bottom centre of your screen, and the message button now lives in the top right corner.”
Snapchat’s Testing a New ‘Multi-Snap’ Feature
Snapchat is coming up with a lot of exciting updates off late. One such interesting update is their ‘Multi-Snap’ feature.
Users can create a string of Snaps at once and then post them all together.
Campaign-level conversion actions now live for Google search, display campaigns
Google introduces the ability to set and choose conversion actions at the campaign level.
The campaign-level conversion action settings are available for search and display campaigns. Also, they’ll be supported for video campaigns, but later this year.
You can read more about Google’s new update here.
Google Testing Carousel of Text Ads On Mobile
With so many updates rolling out lately, Google is now testing carousel text ads on mobile.
The text ad carousel comes under ”People Also Considered” section.
The carousel appears with two headlines, a truncated description line and no ad extensions.
Google My Business Introduces More Updates, Introduces Searchable @shortnames
With Google My Business, merchants and customers can interact and drive business easily. Also, it is evolving into a platform for transactions and engagement between businesses and their customers.
GMB is coming up with a lot of new updates, some of them are listed below:
- Add a logo — businesses can now display their logo as an identity, on the upper right of the profile
- Cover photo — businesses will be able to choose the cover photo users will see when they bring up the profile
- Dynamic photo module — a prominent new carousel module is introducing with the ability to add captions soon
- Welcome offers — one can send this to customers/prospects who follow your business
- Promotional assets — Google is launching a new site to create and order stickers, posters and other promotional assets
Similarly, GMB is also coming up with Short names. These are searchable quick links to get people to navigate to your GMB profile faster.
The format will typically look like:
Moreover, Google will also be connecting @shortnames with Maps. This, in turn, will be helpful in faster connections between the business and the customer.
You must have a verified GMB profile to apply for your shortname URL.
As explained by Google:
“Since launching Google My Business five years ago, we’ve helped more than 150 million local businesses connect with people who are looking for them online. Today, when people search for businesses, they’re on the hunt for something more specific – like “late night restaurants near Washington Square Park” or “rooftop happy hour with great cocktails.” And they’re looking to get more things done – whether that’s booking, a reservation, or asking what products a store offers.”
Instagram updates on working on a New ‘Stop-Motion’ Tool for Stories
Instagram is coming up with a new way of creating video stories.
The platform is developing a new ‘Stop-Motion’ camera option for Instagram Stories.
This is another way to create interesting video updates, without having to record an actual video at all.
For now, it assists up to 10 frames, which is okay for a start. Later when the feature is rolled out, it may add extra frames.
Facebook is Working on a New ‘Preview’ Option For Page Posts
All Facebook Admins, please pay attention! According to sources, Facebook is currently testing a new ‘Preview’ option for posts you share on your page.
The new ‘Preview’ button appears beside the ‘Share Now’ button.
Once you tap it, you’re taken to a new preview window, which shows you how your post will look once you will share it.
It has both options: to view both in desktop and mobile format.
Facebook Will Remove Few Sections From The Business Pages
The only constant in Facebook marketing is, change. Now, the change is that Facebook will be removing a few sections from their Business Page.
It’ll see the removal of certain Page information sections, with prompts urging Page admins to integrate those fields into other sections.
The following sections will be removed:
- Company Overview
- Personal Interests
This change will take place w.e.f 1st August 2019.