Social media saw many major digital marketing updates in September that were rumoured about and much-awaited. From Facebook hiding its total likes feature to Snapchat launching 3D snaps, catch up with all the new things in digital marketing for the month of September.
Facebook Is Hiding Total Like Counts on posts
Looking for social media validation through your post likes? You should stop your search because Facebook won’t allow it in the near future.
Facebook is testing a new update where the total like count will no more be visible.
Instagram has been testing the same feature. The platform began its test of removing total Like post counts for Canadian users back in April, then expanded it to Australia, Brazil, Ireland, Italy, Japan and New Zealand in July.
In an interview with CBS News in June, Instagram chief Adam Mosseri explained that:
“We don’t want Instagram to be such a competition. We want it to be a place where people spend more of their energy connecting with the people that they love and the things that they care about.”
Instagram Adds Branded Content Tags for IGTV
Till now, Instagram only promoted branded content for normal feed posts.
But going forward, it will also allow businesses to add the paid partnership tag in their IGTV posts.
To use this feature, you have to pass the Eligibility criteria and be on a business or creator account.
Snapchat Expands Ad Length Limits, Announces New Ad Formats
Snapchat had introduced 0-seconds ads on its platform for marketers.
But going forward, it will expand the duration up to 3 minutes. This will happen only in selected formats.
The new ad formats are skippable if the content is not engaging enough for the audiences they can choose to skip the ad, just like YouTube ads work.
As per David Roter, Snapchat’s VP of global agency partnerships:
“Snapchat pioneered vertical video and we were one of the early creators of mobile premium content. We’re now expanding the maximum duration of Snap ads.”
Pinterest Announces New Business Profile Format
Pinterest is coming up with a very helpful update for the marketers.
The platform was all about images until now, but, in the coming update, it will allow users to post videos too.
Pinterest is introducing Shop the Look collection ads, along with an updated profile format which enables users to include video as their cover image.
As per Pinterest:
“It’s the easiest way for retailers to feature multiple products in a single ad so Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s site.”
Facebook is Removing its Group Stories Option
You win some, you lose some.
That’s how it works in the social media world. And as we are introduced to new updates every day, some old features also go off the charts.
Facebook has removed its group stories functionality, which used to enable Facebook group members to contribute to a single, collaborative Story within that group.
As per Facebook,
“On September 26th, we will be sunsetting group stories. At that point, no new group stories can be posted and existing group stories will be deleted. Members and admins can continue to use stories from their personal profile or make a post in the group to share moments from their lives.”
Pinterest Adds New Emoji Reactions and Chat Features to Group Boards
Facebook’s ‘Reactions’ emoji response tool was a huge success in social media platforms.
Soon, platforms like LinkedIn and Twitter have also been testing and trying out the feature for engagement.
Similarly, Pinterest is also joining the race! The platform is introducing ”reaction post” tool to drive more audiences and increase engagement.
Pinterest is Adding its Own ‘Dark Mode’ Option
While everyone is going gaga over the new dark mode on platforms like Instagram, Pinterest too is joining the race.
Soon after Instagram and Facebook Messenger launched dark mode, even Pinterest is coming up with the feature.
The platform already has ‘night mode’ for desktop, but the same has not been rolled out for mobile users.
Snapchat Launches New 3D Snaps
Social media platform, Facebook, introduced the 3D photo feature two months back.
Soon after, Snapchat too is rolling out the feature to the users.
Initially, the feature will be
As explained by Snap:
“Today we’re excited to introduce a 3D Camera Mode that adds depth to your Snaps. Use it to create Snaps that capture spatial detail, changing in perspective and appearance based on how you move your phone when you view them. These new Snaps look different, act different, and feel different.”
Instagram Is Reportedly Working on a New Tool Which Replicates TikTok’s Key Features
Every social media trend has one thing in common- replication.
Apparently, Instagram is working on a new update similar to Tik Tok’s feature.
This feature will be called ‘Clips’, where you can overlay music on clips.
“Just like TikTok, “Clips” allows users to record segments of videos into a single video Story, like TikTok, users can overlay music on clips. Just like TikTok, users can adjust the speed and timer of each video clips.”
While TikTok has over 500 million users on this date, Instagram will sure try to capture the market with this similar feature, to stay ahead in the competition.
Twitter Officially Launches Option to Drag to Re-Order Attached Tweet Images
Twitter now allows its users to rearrange the photos according to their preferences.
Although a very minor change, it is very helpful for businesses who manage their social media accounts.
LinkedIn Adds Auto-Generated Alt-Text Tags to Uploaded Images
LinkedIn is introducing a manual alt-text tagging option for uploaded images.
This will help to improve platform functionality for vision-impaired users.
Also, giving LinkedIn another element to use for related search and discovery options.
Facebook Is Changing Its Desktop Layout
Facebook is promptly notifying its users that they are changing their desktop viewing appearance.
The new layout makes it easier to navigate to your favourite elements, with tabs along the top of the screen, and a more compressed view.
In addition to all this, the symbolic blue colour is also visibly reduced.
“This redesign makes it easy for people to go from public spaces to more private ones, like Groups. There are tens of millions of active groups on Facebook, and when people find the right one, it often becomes the most meaningful part of how they use Facebook. That’s why we’re introducing new tools that will make it easier for you to discover and engage with groups of people who share your interests.”